Strategic Marketing

Marketing

Most companies believe marketing to be the process of devising and marketing with a plan.

We, at SMMG believe that Strategic Marketing is the act of promoting and selling products or services to potential customers/clients, who can maximize profit of your company, in the most efficient and effective way possible. Strategic Marketing also involves identifying the competitive advantage your organization has in the marketplace and uses any and all of its resources to maintain that advantage positioning and further grow on the same.

At SMMG we will help you in the process of :

• Managing company reputation
• Preparing marketing campaign and media mix
• Generating sales and leads
• Utilizing CRM

Branding

Strategic Branding involves creating the image that identifies your product or service and differentiates it from your competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the customer’s/client’s mind. Branding on a strategic level ties your marketing efforts with your company’s overall goals and mission. This creates specific positive associations to your company’s name.

SMMG will help your organization to strategically position your image so that a positive image is portrayed to the customers/clients and they remain loyal to your brand.

Analytics

Many organizations spend a lot of money for sales and marketing campaigns that just do not yield effective results. These campaigns fall short of the desired results and drain organizational resources, simply because the organization failed to put is proper matrices to measure each campaign.

Organizations need to identify those campaigns that would work for them and then be able to measure the effectivity of each campaign.

SMMG helps your organization to analyze each of your marketing campaigns and will device matrices to measure them, thereby increasing sales and profitability.

Sales & Marketing Integration

More often we have come across organizations where marketing and sales departments are very distinct and operate in silos. Successful organizations have sales and marketing departments completely aligned with the same desired outcomes.

Once, the marketing campaign is released the sales team starts concentrating on converting the potential customers/clients to actual customers/clients.

SMMG will oversee the entire coordination between the marketing and sales departments from the inception of the marketing campaign and also help your organization put in proper Customer Relationship Management (CRM) process in place to monitor and nurture the entire buying process and after sales service if needed.